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🗞️ The Latest in AI: EpistemicGPT aims to simplify biomedical research

Epistemic AI is responsible for the latest AI breakthrough in medical research. Yesterday the company unveiled EpistemicGPT, a state-of-the-art AI platform that utilizes large language models (LLMs) and Epistemic AI’s 6+ billion node knowledge graph. EpistemicGPT will provide immediate access to accurate and reliable biomedical information, while removing the concern of fabricated information found with ChatGPT.

LLMs like ChatGPT are typically trained on text collected from the internet to generate answers that sound realistic and human-like, but the biomedical community has found that models such as ChatGPT are insufficient for medical purposes.

EpistemicGPT was trained on a large database of text and trusted biomedical data. It allows users to find trustworthy evidence and information through a chatbot that works like ChatGPT or Bard. Responses also include links to original documents and data, ensuring that the information provided is factual. EpistemicGPT will also serve as a platform where users can test hypotheses, prepare documents for trial planning and investigate regulatory approvals within minutes.

EpistemicGPT will be released to select beta customers soon.

Source: https://finance.yahoo.com/news/epistemic-ai-unveils-next-generation-131600418.html

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📸 Industry Spotlight: The future of AI-driven neuromarketing

Brands today are combining AI with neuroscience to predict and model consumers’ future behavior. Many use the leading psychology-based personality method called OCEAN analysis, which measures five core personality traits: openness, conscientiousness, extraversion, agreeableness and neuroticism.

In the 2010s, British consulting firm Cambridge Analytica collected the Facebook data of 87 million users through trivial surveys (ex. “Which Harry Potter house do you belong to?”). Cambridge used this data to create unique OCEAN profiles for each person. These profiles were then used to create hyperpersonal ads.

For example, people who rated highly in neuroticism and conscientiousness were identified as paranoid, and were then shown a pro-Trump ad that referred to the Second Amendment as an “insurance policy.”

Combining OCEAN analysis with AI helps create highly persuasive messages that can be tailored to individual personalities. Today this technique is being used by brands to motivate consumer behavior. A prominent example is the use of AI to create two deepfake super supermodels that have convinced consumers of their actual existence. In 2020, the AI generated models even had contracts with Gucci, Fendi and Tom Ford.

These are just a couple examples of how brands and political interest groups can utilize data-driven AI in neuromarketing, a field that studies consumer behavior through a psychological lens. Check out this TED Talk for more on AI-driven neuromarketing: