Teach AI how to market your brand

Welcome back to another Daily Update — We have some interesting developments on deck as Meta and Microsoft announced an unlikely alliance. Here’s the full menu:

🗞️ The Latest in AI: Meta and Microsoft team up to release Llama 2

🤖 AI Tool of the Day: Teach AI how to market your brand with Anyword

📸 Business Spotlight: Major investor says 85% of AI startups will fail

Read time: 3 minutes

🗞️ The Latest in AI: Meta and Microsoft team up to release Llama 2

Meta just open-sourced its large language model Llama 2, making it available free of charge for research and commercial use. The company also announced Microsoft as its preferred partner for Llama 2 and other generative AI efforts.

As part of the partnership, Llama 2 is available in Microsoft’s Azure AI model catalog. This enables developers using Microsoft Azure to build with Llama 2 and leverage cloud-native tools for content filtering and safety features.

Microsoft and Meta say they are supporting an open approach to provide increased access to AI technologies that can benefit businesses globally. This is a huge step towards democraticizing access to AI models.

Llama 2 will compete directly against ChatGPT and other major LLMs. It outperforms GPT-3 and performs on par with ChatGPT in terms of chat model quality.

Click here to learn more, and click here to try Llama 2.

🤖 AI Tool of the Day: Teach AI how to market your brand with Anyword

Anyword turns general-purpose AI models into powerful marketing tools. With Anyword’s Chrome extension, you can teach AI your brand, audience and performance goals. It integrates with ChatGPT, Notion and Canva.

Here’s how it works:

The first thing you’ll want to do is create a brand voice within Anyword. This includes adding a tone of voice and target audience. You’ll also have the option to add custom formulas and brand rules.

ChatGPT

Anyword’s extension will automatically pop up to the left of ChatGPT’s message bar. Click on it to choose from marketing-optimized prompts for different types of content. Once you’ve selected a template, type your request in ChatGPT’s message bar as usual. For even better results, click the rocket ship icon to the right of the message bar to boost performance.

Notion

Highlight any text and boost its performance with the rocket ship icon in the bottom right. Also repurpose long-form content into short-form tweets and social media content.

Canva

Highlight any text and click the performance boost button in the bottom right. Anyword will suggest text that is more likely to turn heads.

Try Anyword for free here.

📸 Business Spotlight: Major investor says 85% of AI startups will fail

Ken Smythe expects 85% of AI startups to be out of business within three years. Smythe is the founder and chief executive of the New York venture-capital firm Next Round Capital Partners.

Despite the booming interest in AI technology sparked by OpenAI’s ChatGPT, Smythe thinks that most companies will be swallowed up by big tech or run out of cash. He compared the possibility to the fate of many tech startups during the dot-com era.

As tech giants like Meta, Microsoft and Google continue to make headlines with new AI innovations, Smythe’s prediction will likely come to fruition.

Click here to learn more.

Have questions or thoughts on today’s newsletter? Reply to this email and I’ll get back to you as soon as I can. Thanks for reading The Daily Update!

Jack

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